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10-06-2009, 10:39 AM
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Consultations $.05
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Join Date: May 2008
Location: Switzerland
Posts: 588
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In The News... Bloggers Must Disclose Payments For Product Endorsements
Quote:
Bloggers paid to endorse products must disclose those payments to readers, according to new rules published Monday by the U.S. Federal Trade Commission.
The new rules, which go into effect Dec. 1, would also apply in some cases to products donated to bloggers or Web sites for the purposes of review, such as a new smartphone or laptop, depending on the value of the product, the FTC said in an 81-page notice of the rules.
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Of course this probably will only affect you if you are a US publisher.
Read more of the story here
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